[Obnoxious, snotty narrator begins]
"....When last we left our heroes at Munstris Diveloperz Inc., they were left wondering how applications can be made truly simple. Some software just worked well and other software just seemed bad, but they couldn't figure out why. It seemed like finding a good software tool was no simpler a task than navigating a vast digital jungle with little more than a pocket knife while wishing for a razor-sharp machete. As digital carpenters, the development team needed a good whack with a Clue-By-Four™ or face being left pretty much to the same shoddy equipment as everyone else. The management just needed a good whack."